CASE STUDY

National Competition law:

How Factuality helped win a

David and Goliath battle

In March 2016 federal cabinet agreed to introduce an ‘effects test’ into Australia’s competition laws, against the well-funded opposition of Coles, Woolworths and the Business Council of Australia. This is what we did to help our client achieve a famous, against-the-odds victory
Our work included:
a national survey which yielded the key finding that 75% of Australians wanted change.
interviews with consumers
sharp analysis of the political dynamics at play inside the Federal government and advice on how to navigate those
assisting our client develop a coalition of interests with like-minded business groups and others, across Australia, thus shifting the terms of the public debate
the ability to quickly shift campaign focus, as the debate moved from policy to politics, and once at the political level, the ability to quickly re-focus after a change of prime minister and subsequent change in cabinet.
PLAY ANIMATED VIDEO 
The win, when it came, was a sweet victory for hundreds of thousands of “little guys” who never imagined it was possible to beat the massive power and money of the elite of Australian business

CAMPAIGN POSTER 
FACTUALITY NATIONAL SURVEY 

Campaign team

David Hardaker

David Hardaker

Campaign head

Bruce Dier

Bruce Dier

Chief researcher

Duncan Elms

Duncan Elms

Animated graphics producer

Tiriel Mora

Tiriel Mora

Video narrator

CASE STUDY

National campaign

WORDS AT WORK

Working with Diversity Council of Australia and 2016 Australian of the Year, David Morrison, Factuality devised a video-based campaign which used humour to demonstrate the power of words to help or hurt people at work. The campaign, #Wordsatwork , addressed all forms of discriminatory language. It was supported by international engineering firm, Aurecon

The challenge was to develop a campaign which delivered a serious message in a way which grabbed the attention of office workers.

PLAY CAMPAIGN VIDEO 
CAMPAIGN COLLATERAL 

Campaign team

David Hardaker

David Hardaker

Campaign head

Jennifer Wong

Jennifer Wong

Writer/producer

Nigel Traill

Nigel Traill

Camera/director

Will Farge

Will Farge

Graphics/branding

CASE STUDY

State-based law reform:

Campaign for a voluntary

euthanasia law

Factuality has filled the role of campaign director in a high profile national campaign backed by Go Gentle Australia, a new voluntary euthanasia organisation founded by Andrew Denton
Since the inception of Go Gentle Australia in May 2016, Factuality has played an important role in building the influence and effectiveness of the campaign. Services include:
Campaign strategy
Advice on political dynamics and voting intentions of parliamentarians
Helping assemble a coalition of groups wanting change
Video production and campaign writing
Liaison with public relations, marketing and opinion research firms to achieve unprecedented media coverage
Direct dealing with politicians and their staff
Analysis of opponents’ arguments and countering those
A thorough understanding of voluntary euthanasia legislative models
Dealing with state-based stakeholders
VIEW GO GENTLE WEBSITE 

Campaign team

David Hardaker

David Hardaker

Campaign head

Bronwen Reid

Bronwen Reid

Analyst/producer

Nigel Traill

Nigel Traill

Cameraman/editor (NSW)

Miles Rowland

Miles Rowland

Cameraman/editor (SA)

Submerged Media

Submerged Media

Production services