CASE STUDY
National Competition law:
How Factuality helped win a
David and Goliath battle
In March 2016 federal cabinet agreed to introduce an ‘effects test’ into Australia’s competition laws, against the well-funded opposition of Coles, Woolworths and the Business Council of Australia. This is what we did to help our client achieve a famous, against-the-odds victory
Our work included:
| a national survey which yielded the key finding that 75% of Australians wanted change. | |
| interviews with consumers | |
| sharp analysis of the political dynamics at play inside the Federal government and advice on how to navigate those | |
| assisting our client develop a coalition of interests with like-minded business groups and others, across Australia, thus shifting the terms of the public debate | |
| the ability to quickly shift campaign focus, as the debate moved from policy to politics, and once at the political level, the ability to quickly re-focus after a change of prime minister and subsequent change in cabinet. |
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The win, when it came, was a sweet victory for hundreds of thousands of “little guys” who never imagined it was possible to beat the massive power and money of the elite of Australian business
CAMPAIGN POSTER
FACTUALITY NATIONAL SURVEY
Campaign team
David Hardaker
Campaign head
Bruce Dier
Chief researcher
Duncan Elms
Animated graphics producer
Tiriel Mora
Video narrator
CASE STUDY
National campaign
WORDS AT WORK
Working with Diversity Council of Australia and 2016 Australian of the Year, David Morrison, Factuality devised a video-based campaign which used humour to demonstrate the power of words to help or hurt people at work. The campaign, #Wordsatwork , addressed all forms of discriminatory language. It was supported by international engineering firm, Aurecon
The challenge was to develop a campaign which delivered a serious message in a way which grabbed the attention of office workers.
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CAMPAIGN COLLATERAL
Campaign team
David Hardaker
Campaign head
Jennifer Wong
Writer/producer
Nigel Traill
Camera/director
Will Farge
Graphics/branding
CASE STUDY
State-based law reform:
Campaign for a voluntary
euthanasia law
Factuality has filled the role of campaign director in a high profile national campaign backed by Go Gentle Australia, a new voluntary euthanasia organisation founded by Andrew Denton
Since the inception of Go Gentle Australia in May 2016, Factuality has played an important role in building the influence and effectiveness of the campaign. Services include:
| Campaign strategy | |
| Advice on political dynamics and voting intentions of parliamentarians | |
| Helping assemble a coalition of groups wanting change | |
| Video production and campaign writing | |
| Liaison with public relations, marketing and opinion research firms to achieve unprecedented media coverage | |
| Direct dealing with politicians and their staff | |
| Analysis of opponents’ arguments and countering those | |
| A thorough understanding of voluntary euthanasia legislative models | |
| Dealing with state-based stakeholders |
Campaign team
David Hardaker
Campaign head
Bronwen Reid
Analyst/producer
Nigel Traill
Cameraman/editor (NSW)
Miles Rowland
Cameraman/editor (SA)
Submerged Media
Production services